{"id":1443,"date":"2026-01-13T22:17:49","date_gmt":"2026-01-13T22:17:49","guid":{"rendered":"https:\/\/exauce.jachtechnologies.com\/?page_id=1443"},"modified":"2026-06-24T19:41:49","modified_gmt":"2026-06-24T19:41:49","slug":"brand-guidelines","status":"publish","type":"page","link":"https:\/\/exauce.jachtechnologies.com\/fr\/brand-guidelines\/","title":{"rendered":"Brand guidelines"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1443\" class=\"elementor elementor-1443\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77392665 e-con-full section-right e-flex e-con e-parent\" data-id=\"77392665\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4d9d819a e-flex e-con-boxed e-con e-child\" data-id=\"4d9d819a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee0dee0 elementor-widget elementor-widget-heading\" data-id=\"4ee0dee0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand Guidelines<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d41c042 elementor-widget elementor-widget-text-editor\" data-id=\"2d41c042\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-1 flex flex-col px-4 max-w-3xl mx-auto w-full pt-1\"><div><div data-test-render-count=\"1\"><div class=\"group\"><div class=\"contents\"><div class=\"group relative relative pb-3\" data-is-streaming=\"false\"><div class=\"font-claude-response relative leading-[1.65rem] [&amp;_pre&gt;div]:bg-bg-000\/50 [&amp;_pre&gt;div]:border-0.5 [&amp;_pre&gt;div]:border-border-400 [&amp;_.ignore-pre-bg&gt;div]:bg-transparent [&amp;_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&amp;_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8\"><div><div class=\"grid grid-rows-[auto_auto] min-w-0\"><div class=\"row-start-2 col-start-1 relative grid isolate min-w-0\"><div class=\"row-start-1 col-start-1 relative z-[2] min-w-0\"><div><div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3 standard-markdown\"><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Just like the innovation ecosystems we connect and amplify, our brand is designed to grow, adapt, and inspire progress.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The digital landscape in Sub-Saharan Africa is advancing rapidly, and Afritech Business Summit reflects that dynamism. Our identity is built to be both consistent and flexible: a framework strong enough to maintain clarity, yet open enough to evolve with creativity and new opportunities.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">This guide is not a set of rigid rules. It is a practical resource that empowers partners, journalists, exhibitors, and stakeholders to represent Afritech Business Summit with confidence and consistency. The goal is to ensure that every touchpoint, whether in print, digital, or live events, feels professional, credible, and aligned with our mission in both French and English.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">By following these guidelines, you help reinforce a brand that embodies innovation, inclusivity, and impact. More than a logo or color palette, our brand is a symbol of credibility, a driver of collaboration, and a bridge between African ingenuity and global opportunity.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Inside these guidelines you will find our complete visual identity system, official logos for media use, color specifications, typography guidelines, and brand voice principles. Everything you need to authentically represent the international trade show convening founders, investors, public institutions, and corporations in Abidjan from March 22 to 25, 2027, around ten priority sectors shaping Sub-Saharan Africa&#8217;s economic future: cloud, AI, cybersecurity, fintech, insurtech, e-commerce, edtech, medtech, agritech, and govtech.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8dfe79 e-con-full e-flex e-con e-child\" data-id=\"e8dfe79\" data-element_type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-699cd7e e-con-full download-cta e-flex e-con e-child\" data-id=\"699cd7e\" data-element_type=\"container\" href=\"https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/Afritech_Business_Summit_Brand_Guidelines.pdf\" target=\"_blank\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d195ff elementor-widget elementor-widget-text-editor\" data-id=\"4d195ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Download brand guidelines (PDF)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1f6fd7 e-con-full download-cta__circle e-flex e-con e-child\" data-id=\"b1f6fd7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-352420c download-black elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"352420c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/download_icon.png\" class=\"attachment-full size-full wp-image-2857\" alt=\"\" srcset=\"https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/download_icon.png 512w, https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/download_icon-300x300.png 300w, https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/download_icon-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a5f6b download-white elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"c8a5f6b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/download_icon_white.png\" class=\"attachment-full size-full wp-image-2856\" alt=\"\" srcset=\"https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/download_icon_white.png 512w, https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/download_icon_white-300x300.png 300w, https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/download_icon_white-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bfc416f elementor-widget elementor-widget-heading\" data-id=\"6bfc416f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Full color version<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62476893 elementor-widget elementor-widget-text-editor\" data-id=\"62476893\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our logo is available in full color for use on both light and dark backgrounds. We use these versions across our own channels, including our website, digital communications, and event materials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26f97bd e-con-full e-flex e-con e-child\" data-id=\"26f97bd\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fb05ea7 e-con-full e-flex e-con e-child\" data-id=\"fb05ea7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22b5360 elementor-widget elementor-widget-image\" data-id=\"22b5360\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"477\" height=\"129\" src=\"https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/Afritech-Business-Summit_Couleur.svg\" class=\"attachment-full size-full wp-image-2810\" alt=\"Afritech Business Summit_full logo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1032a3 e-con-full e-flex e-con e-child\" data-id=\"a1032a3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31d1b29 elementor-widget elementor-widget-image\" data-id=\"31d1b29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"129\" src=\"https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/Afritech-Business-Summit_Negatif.svg\" class=\"attachment-full size-full wp-image-2811\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-537220ce elementor-widget elementor-widget-heading\" data-id=\"537220ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Full logo package\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-633b213 elementor-widget elementor-widget-text-editor\" data-id=\"633b213\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This package brings together every official Afritech Business Summit logo in a single download, covering the full visual identity system across our four sub-brands: Afritech Business Summit, Afritech Conversations, Afritech Startup Challenge, and Afritech Innovation Awards.<\/span><\/p><p><span style=\"font-weight: 400;\">Each brand is supplied as a full logo and as a standalone symbol, in color, white, black, and negative versions, and in both SVG (vector) and PNG (raster) formats, so you can place it confidently on any background, in print, digital, or live-event settings. We ask that you use these files in their original form, without altering the proportions, colors, or composition, in keeping with the standards defined in the brand guidelines.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee80ead e-con-full e-flex e-con e-child\" data-id=\"ee80ead\" data-element_type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-a772c46 e-con-full download-cta e-flex e-con e-child\" data-id=\"a772c46\" data-element_type=\"container\" href=\"https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/Afritech_Business_Summit_AllLogos_Files.zip\" download=\"\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95a6a2c elementor-widget elementor-widget-text-editor\" data-id=\"95a6a2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Download all logo files (ZIP)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91c2f94 e-con-full download-cta__circle e-flex e-con e-child\" data-id=\"91c2f94\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a145e27 download-black elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"a145e27\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/download_icon.png\" class=\"attachment-full size-full wp-image-2857\" alt=\"\" srcset=\"https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/download_icon.png 512w, https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/download_icon-300x300.png 300w, https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/download_icon-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4b62f download-white elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"8f4b62f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/download_icon_white.png\" class=\"attachment-full size-full wp-image-2856\" alt=\"\" srcset=\"https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/download_icon_white.png 512w, https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/download_icon_white-300x300.png 300w, https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/06\/download_icon_white-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21afde4 elementor-widget elementor-widget-heading\" data-id=\"21afde4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contact information\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f99fc elementor-widget elementor-widget-text-editor\" data-id=\"f5f99fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For all matters related to brand guidelines, logo usage, design materials, or o\ufb03cial brand communications, please contact:<\/p><p><b>Noel K. Tshiani<\/b><br \/>Managing Director<br \/>Afritech Business Summit<br \/><a href=\"mailto:brand@afritechbusinesssummit.com\">brand@afritechbusinesssummit.com<\/a><br \/><a href=\"https:\/\/wa.me\/12123901055\">+1 212 390 1055<\/a> (Mobile &amp; WhatsApp)<\/p><p>For general inquiries, press relations, strategic partnerships, or sponsorship opportunities, please visit www.afritechbusinesssummit.com or contact us at:<\/p><p><a href=\"mailto:contact@afritechbusinesssummit.com\">contact@afritechbusinesssummit.com<\/a><\/p><p><b>Response Time:<\/b><br \/>Brand-related inquiries will receive a response within 24\u201348 hours.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c15b2a4 e-con-full palette e-flex e-con e-child\" data-id=\"c15b2a4\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71fcef4 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"71fcef4\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"62\" height=\"960\" src=\"https:\/\/exauce.jachtechnologies.com\/wp-content\/uploads\/2026\/05\/side-color-palette.png\" class=\"attachment-full size-full wp-image-1770\" alt=\"side color palette\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand Guidelines Just like the innovation ecosystems we connect and amplify, our brand is designed to grow, adapt, and inspire progress. The digital landscape in Sub-Saharan Africa is advancing rapidly, and Afritech Business Summit reflects that dynamism. Our identity is built to be both consistent and flexible: a framework strong enough to maintain clarity, yet [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-1443","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/exauce.jachtechnologies.com\/fr\/wp-json\/wp\/v2\/pages\/1443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exauce.jachtechnologies.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/exauce.jachtechnologies.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/exauce.jachtechnologies.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/exauce.jachtechnologies.com\/fr\/wp-json\/wp\/v2\/comments?post=1443"}],"version-history":[{"count":91,"href":"https:\/\/exauce.jachtechnologies.com\/fr\/wp-json\/wp\/v2\/pages\/1443\/revisions"}],"predecessor-version":[{"id":3195,"href":"https:\/\/exauce.jachtechnologies.com\/fr\/wp-json\/wp\/v2\/pages\/1443\/revisions\/3195"}],"wp:attachment":[{"href":"https:\/\/exauce.jachtechnologies.com\/fr\/wp-json\/wp\/v2\/media?parent=1443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}